EMPOWER . ENLIGHTEN. EDUCATE
WHY ATTEND ISOB?
International Shades of Beauty Hair and Beauty Trade Show is the vision of Dr. Robyn S. Joppy and supported by a group of powerful, multi-racial, entrepreneurial women who desire to give anyone connected to the beauty industry, domestically and internationally, the tools, resources, and exposure needed to be successful.
Experts representing various aspect in the beauty industry will be attending this event to:
- Showcase innovative products
- Provide ideas and tips to scale your beauty business
- Share the latest advances in technology, coloring and cutting techniques, styling, barbering, and product knowledge
- Makeup artist tips and tricks such as contouring, eyebrow shaping, eyelashes, selecting the correct foundation and color palette
Education is an important part of this event. Selecting the right hair and skin care products is essential to maintaining a healthy beauty regime. Industry experts will be available to help take the guess work out of your routine.