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INTERNATIONAL SHADES OF BEAUTY HAIR AND BEAUTY TRADESHOW VIRTUAL

NOVEMBER 6TH-7TH

HAIR CARE TRACK

CUT CRAVINGS

IT'S ALL IN THE CUT AND A MORE HEALTHIER LIFESTYLE!

LET'S BREAK UP WITH HAIR LOSS

IT'S ALL ABOUT COLOR

THE ART OF CUTTING & STYLING

MAKE UP TRACK

KOREAN BB GLOW: THE SEMI-PERMANENT MAKEUP FOUNDATION

In this class, attendees will learn how to successfully analyze skin to properly perform BB Glow procedure providing clients maximum comfort and minimum downtime. In addition, learn how to confidently perform Water Shine Covered BB Glow micro pigmentation treatments for semi-permanent makeup foundation and identify which serum works best for different skin types.

Fillers Without Needles: The Hyaluron Pen

In this class, attendees will learn why America is raving about this new technique – the Hyaluron Pen. The science of Micro-needling and Injections are now available without using a NEEDLE! Also, learn how to improve your skin condition in 20 minutes or less!

Microblading In Half The Time Demonstration

This is an intensive hands-on demo study course where attendees will learn the different styles of microblading applications and how different micro-blading needles can speed up the procedure by ½ the time.

BEAUTY BUSINESS TRACK

The Business of Beauty: It’s More Than Techniques And Tools

In the industry of beauty there is a multitude of talented and creative people with potential to become leaders. However, there’s a common denominator that hinders true success… “mastering the craft of business, character and handling challenges.” In this class, Penna’e will provide attendees with the step-by-step ways to grow their business and become one of the most sought after beauty professionals in the country.

Invest In Yourself: The Need For Personal Certifications
And Cross Cultural Training

You’re Beautiful From The Inside Out: Nourishing Your Self-Care
In this workshop with Holistic Health Coach, Shani Brinkley, you’ll explore what is Self-care and how to cultivate a daily practice in your life. Self-care is important for all of us, especially anyone in the service industry. Giving of yourself everyday shouldn’t leave you depleted. Shani will teach you how to give from your overflow. You’ll leave with key tips and strategies to protect your energy, nourish your soul and listen to what your body is saying.
Stage Ready: How To Package Your Expertise As A Speaker
Looking to package your hair or beauty expertise into speaking opportunities? In this class, learn how to create an irresistible speaker one-sheet that gets you booked and paid.
Beyond The Flyer: How to Market Your Beauty Business in a Digital World

In today’s 382 Billion dollar beauty industry there is no question that you are competing in an overly saturated market which makes it harder for your business to get noticed. This workshop will teach you the basic tools you need to compete, but also how to use those tools to convert sales both on and offline. Learn the importance of hashtags, why thousands of followers don’t create sales, how to use pictures to your advantage, what is Search Engine Optimization and why you need it on your website, and much more.